Be the Most Valuable Person in the Room
Laid off once and never again, Harley decided to become “impossible to let go.” He learned every step of the process, sharpened his craft at home, and let results do the talking.
“I wasn’t giving myself the option to be laid off again. I was going to be a valuable asset—wherever I worked.”
Harley Dwyer with Elite Grafix
Quiet Confidence, Big Results
Harley’s superpower isn’t loud charisma—it’s calm observation and deep listening. He reads the room, listens first, and then designs solutions that fit the client, not his ego.
Why it matters for entrepreneurs:
Listening creates better offers and fewer revisions.
Clients feel heard—and come back.
Your brand becomes known for quality, trust, and honesty.
From Die Shops to Godzilla Displays
Harley started in a die shop creating tooling used by print and packaging companies for mall and movie-theater displays (think Godzilla-era promos). That hands-on discipline still fuels his approach to vehicle wraps, signage, and custom design today.
Takeaway: Early jobs can seed the craft, work ethic, and problem-solving that set your business apart later.
A Family Business That Actually Feels Peaceful
Harley and his wife run Elite Graphics together—she manages the books and customer walk-ins; he leads production and design. Their two sons help in the shop, learning skills and taking real ownership.
Leadership lesson: Meet people where they are, at home and at work. Train patiently and create a place where work and family can both win.
Under-Promise, Over-Deliver (and Offer Free Mockups)
Elite Graphics wins business with free mockups—showing customers exactly how the final product will look. It reduces uncertainty and speeds up the “yes.” Most new work comes from repeat clients and referrals.
If you’re a service business:
Show the outcome early
Make it easy to say “yes”
Let your quality + reliability become your best marketing
Faith, Focus, and the Long Game
Sean and Harley talk about the mindset that carries you through hard seasons—faith, taking it one day at a time, and asking, “What is God trying to teach me right now?” Hard seasons build the skills and character you need for the next level.
10-Year Vision
Multiple locations. A bigger team. The same quality, trust, and honesty at scale.
Connect with Elite Graphics
Website: https://elite-grafix.com/
Ask for a free mockup for your vehicle wrap or branding project
Ready to Level Up?
If Harley’s story sparked something in you, step into a room full of entrepreneurs who think and build like this.
Try the Level Up + Live Mastermind (1-month free trial).
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Or start with the podcast:
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